Page 67

LE_April2014_Final

Time and time again, when I work with leaders who want to improve their communication skills, I find that they totally underestimate how important it is for them to “show up” personally as part of the way they communicate. From delivering an industry speech to hosting a leadership team meeting (and everything in between), you as a leader have a chance to “show up” by revealing: • Your own indispensable leadership experiences and lessons • How your deeply held values and beliefs tie in to the topic at hand • What gets you out of bed in the morning and keeps you up at night relative to the current and future realities • Why this subject is so important to you as a leader and as a human being Weaving these types of “reveals” throughout your messaging ensures you are including the asset of Soul in your message. Remember, it’s the Soul behind what you say that inspires your audience to trust in you and commit to achieving the results you seek. Your Substance, Sizzle, and Soul Template There is a massive discrepancy between the scant effort invested in infusing a message with Sizzle and Soul and the impact of these assets on the audience. As a result, even with the resolve to emphasize these assets, leaders have little knowledge and practice in doing so. At The Cramer Institute, we ask leaders to begin by using the following Substance, Sizzle, and Soul template to craft the essential elements of their messages. Say It with Substance, Sizzle, and Soul Elevator Pitch Template to Capture the Essence of What You Want to Say 1) What is your “provocative proposition”? (Consider opening with a question that begins with, “What if…” or “Imagine this…” Alternatively, you can begin with a bold declaration of your goals—for yourself and/or for your audience.) 2) Why is this subject so important to the present situation? (Explain to your audience why there is such a pressing need for your vision or goals to be achieved.) 3) What do you want to make happen? (Go into more detail about the results you want to achieve or the mighty cause you want to further.) 4) How will you make progress? What is the path forward? (Clearly state the next steps that need to be taken and how you want your audience to contribute.) 5) Why is this so important to you? (Reveal your “skin in the game.” This is where you need to personally “show up.”) I encourage you to use this Substance, Sizzle, and Soul Template as a first step in preparing for your next presentation, meeting, town hall, or conference. Be sure you include and build on each of your template answers as you develop the final draft of your message. LE Say It with Substance, Sizzle & Soul Dr. Kathy Cramer is Managing Partner of The Cramer Institute and author of Lead Positive: What Highly Effective Leaders See, Say, and Do (Jossey- Bass; March 2014). Visit www.drkathycramer.com 67 leadership excellence essentials presented by HR.com | 04.2014


LE_April2014_Final
To see the actual publication please follow the link above