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Talent Management Excellence Essentials January 2015

FEATURE Lessons Learned in Making Training Stick The ‘VELCRO’ approach By Julie Winkle Giulioni Training is big business. According to ASTD, U.S. organiza-tions spent $156 billion last year on employee learning and develop-ment.  Bersin by Deloitte reports that “in 2012, U.S. companies spent an average of $706 per learner.” Yet, when training professionals come together, the conversation invariably (and quickly) turns to concern about the return on this investment. Teaching new knowledge and skills is easy. Making sure they find expression in the workplace is the greater challenge. Because in today’s hyper-busy, priorities-overloaded environment, the transfer of learning from the classroom to the job too frequently gets short-shrift. Training simply doesn’t stick. No more Teflon® training Increasingly, training and development departments are realizing that they must invest as much time, attention, and funds to making training stick, as they do to the training itself! They’re studying and addressing the myriad conditions and factors that enable or undermine learners’ ability to absorb and make productive use of new skills and information. They’re realizing that they can promote more secure adherence and training stickiness by using the ‘VELCRO’ approach. VELCRO makes for “sticky training” by building: • Value to the individual • Engagement • Leader support • Culture of learning • Relevance • Optimism Value to the individual Let’s face it. No one makes a change until or unless they understand what’s in it for them. Learners are no exception. Changing behavior requires overcoming inertia; to be willing to put in that effort, people must be ‘sold’ on the value they’ll receive. Sometimes it’s in terms of on-the job performance and being able to address real-life problems they encounter. Other times it’s in terms of personal successes and the ability to use new skills in contexts outside of the job. 6 Submit your Articles Talent Management excellence essentials presented by HR.com | 01.2015


Talent Management Excellence Essentials January 2015
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