Page 7

T&D_APRIL2017

The Future Of Gamification Looks Bright Gamification has revolutionized education and training. The changes have had a massive effect on every facet of learning, from schools to universities and the workplace. The advantages are learners who have a greater comprehension of the content that is presented to them, turning it more rapidly into applicable knowledge. Corporations are becoming more and more dependent on the integration of game-based learning into their employee training programs. Gamification in corporate training has resulted in a modern workforce that’s well-equipped to handle the challenges of their professions. Statistical Proof The statistics from recent years prove that gamification is here to stay. There are three areas that demonstrate the efficacy of gamification in corporate training. ● The market growth - In 2012, gamification was a $242 million industry. In 2015, that number grew to $1.7 billion and was expected to reach $2.8 billion for 2016. The trend is expected to continue and is projected to reach a staggering $5.5 billion in 2018. These numbers serve as a resounding endorsement of gamification’s success. ● Efficacy - Adult learners scored 14% higher in skill-based assessments after experiencing game-based training. Their factual knowledge of the content was 11% higher, and there was a 9% increase in the rates of retention. These significant jumps in skills, knowledge, and retention show the effectiveness of the use of gamification. ● The demand - Employers and employees alike are in favor of the addition of games to their learning programs. When a combination of university students and employees were asked, 79% said they felt the addition of learning games into their normal educational routines would increase their productivity. The Power of Gamification One of the most important aspects of gamification in corporate training is the ability of learners to experience situations that they could face while in the course of their jobs, but without the risk of actual consequences. Take, for example, airline pilots. They learn to fly planes with the use of a simulator that mimics the behavior of a real plane. The difference is, if they make mistakes in the simulation, they aren’t actually going to crash. The same is true for an employee who is going through training for their job in the corporate world. They are able to see the results of their choices without any actual fallout like a disgruntled or lost customer, loss of product, or broken equipment. Having a chance to practice a real situation in a virtual environment where the consequences don’t affect real life is a very valuable experience. Gamification in Corporate Training Taps into Motivation People are different and they are motivated by various methods. A few of those methods include: ● Receiving recognition - Most people like at least a verbal “pat on the back” for a job well done. Some employees are very motivated by the thought of being recognized for their efforts. ● Rewards - Other people will work hard for a chance to receive a reward for their efforts. ● Competition - Many are driven by a desire to win. They want to be the best and that’s what keeps them trying. Gamification touches each of these motivating factors, which is why it won’t be going away anytime soon! T&D It won’t be going away anytime soon By Andrew Hughes Andrew Hughes, who founded Designing Digitally, Inc. in 2001, has extensive experience in the development of enterprise immersive learning solutions for Government and Fortune 1000 clients. He teaches as a professor at the University of Cincinnati and has been a consultant for the Ohio Board of Regents and the U.S. Department of Education for the Office of Innovation, where he helped to develop ground-breaking learning spaces for the K-12 sector. Andrew was also named 2016 Learning! Champion from eLearning! Magazine. Visit www.designingdigitally.com Follow @DDINC Connect Andrew Hughes Would you like to comment? Training and Development Excellence Essentials presented by HR.com | 04.2017 Submit your Articles 7


T&D_APRIL2017
To see the actual publication please follow the link above