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Technology Enabled Learning Excellence Essentials January 2015

Professional Hollywood Content For internal training; is it worth? By Vishal Shah A professionally produced training video can cost upwards of $3,000 per-finished-minute of content. With products and processes changing faster than ever, it’s not always worth it to make a “Hollywood” production. Companies today are innovating faster than ever. This is happening across all industries: healthcare, software, financial services, automo-tive, etc. What was working and effective last year has been changed, updated, or replaced by something new. This is causing companies to train and re-train their teams to make sure they are proficient and effective in today’s competitive market. The Result: This is putting a huge amount of pressure on the shoul-ders of SMEs (subject matter experts), business leaders and learning focused teams to create training content to keep their company on top. They need to quickly create bite-sized, interactive and efficient training for their teams. However, when we talk to companies in this position many of them want to create and invest in HD, professional and what I call Hollywood production content for their internal teams. At LearnCore we work with some of the most innovative companies in the world, I can say that investing in Hollywood production content is not worth it, for the following reasons: • Investment $: Custom, HD, Hollywood type of video train-ing content is expensive – it can cost 50x the amount of a voice over PowerPoint that gets a similar message across. • Outdated before launch: After investing all the money into creating the content and spending months to create, the course is most likely to go out-of-date before you invite the first learner, leading to a waste. • Not flexible for updates: If something needs to be updated: a statistic, a URL, or message, then Hollywood content do not accom-modate that easily. You would need to get those same resources and professionals to make the change, adding to the time and expense. • Not correlated with better learning: Hollywood content is not correlated with better learning, since the content is generally longer and out of date. So, all that investment actually has a worse ROI. • Less frequent training: It is important to spend an average of 8 hours per month for employees on learning and development. With Hollywood content, creating that much material is nearly impossible. We’ve seen time and time again that the key to successfully deploy training content is to create up-to-date content, using different media types, in a bite-sized format, with a focus on applying the knowledge. This makes your voice over PowerPoint more effective than Hol-lywood content. In conclusion: Let’s leave Hollywood content for the movies. TEL This article originally appeared as “Sales training without professional content”. Published with author’s permission. Vishal Shah is Co-Founder and CEO of LearnCore. Visit www.learncore.com Connect Vishal Shah Technology Enabled Learning excellence presented by HR.com | 01.2015 Submit your Articles 13


Technology Enabled Learning Excellence Essentials January 2015
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