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Technology Enabled Learning Excellence Essentials January 2015

Gamification 3 reasons why you can’t ignore it By Andrew Hughes Gamification is more than just a fad or a hip new addition to training. It has given corporations an effective means to engage employees and see real-time benefits. Gamification uses various game-based elements of community, rewards, and social interaction in non-game contexts. Additionally, gamification helps encourage employees to participate. As the workforce continues to get younger and the role of technology bigger, enterprises must adjust if they want to succeed. Whether you start small or jump head first into gamification of learning content, the fact of the matter is, gamification is effective and cannot be ignored. Top Reasons why Gamification is Important to Your Business Gamification is a great way to get your learners interact with your training. Take a look at some of the top reasons why gamification has the potential to empower business and motivate employees: Gamification Increases Engagement The bottom line is, employees yearn for social interaction and fun in the workplace. From forming a work softball team to going out to lunch together, employees want to feel like they have a place and a professional circle that is a positive atmosphere. Gamification does this in a virtual sense; providing employees with friendly competition and engagement with peers by way of leaderboards and achievements. Receiving badges for milestones drives employees to perform and complete training as well. Getting employees engaged is a first step in reaching your learning objectives. Gamification Boosts Knowledge Retention Hearing information and retaining it are two very different situations. All your employees (or at least we would hope) are listening in your training sessions. However, the number of employees who are retain-ing that information in long-term is drastically less. By incorporating FEATURE game elements in your web-based training, you are providing a way for your learners to become engaged and interested in you material. When your learners are more engaged they are more likely to retain information. For example, think of a time when your significant other made you watch a movie you were not at all interested in; do you recall all the character’s names a day later? Compare that to a movie you were engaged and interested in; you likely recall every detail. When you are engaged, you are more likely to retain that information. Gamification Enhances Achievement When it comes to the workplace, people are judged based on their knowledge of the business, skills, achievements, and corporate reputa-tion. Giving your employees a platform to not only become masters of their trade, but to interact and share with others, is a wonderful way to enhance achievement overall. Gamifying your learning content will establish a community that serves as a platform for employees to recognize one another’s achievements, which will help grow your team camaraderie and, in turn, your business. Adding game-based elements to your web-based training is a great way to increase employee engagement and knowledge retention. Gami-fication creates a learning environment where friendly competition and status can fuel a desire to succeed. Simply, gamification can no longer be ignored by those responsible for training. TEL Andrew Hughes founded Designing Digitally, Inc. which specializes in e- Learning, training simulations, serious games, and virtual immersive learning. Currently Andrew is the President and CEO of Designing Digitally, Inc. and also is a curriculum evaluator for ACICS the private college accreditation board. The majority of Andrew’s experience has been in the development of enterprise learning solutions for Government and Fortune 500 clients. Visit www.designingdigitally.com Call 1|513|698-8142 12 Submit your Articles Excellence Essentials presented by HR.com | 01.2015


Technology Enabled Learning Excellence Essentials January 2015
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