Mean People Suck
and customers want improved experiences and a
company and managers who care about them.
When we improve those experiences, it directly
translates into increased revenue that every CEO
desires. Telling a CEO that he or she needs more
empathy may not go well. I’ve tried. I once told a
room full of CMOs that building a culture of empathy
was their number one job, and one of the CMOs
remarked that she had too many things to do to make
Building a culture of empathy is about how we feel
and perform at work. Leaders who create a more
desirable work environment while treating their
employees with respect will see the growth that they
want to achieve.
We’re all customers and we ultimately want to support
brands and businesses that share our values and care
about employees, the environment, and their impact.
Through a culture of empathy, we can push back
against the status quo and the work environments
that make us feel disconnected. Developing a culture
of empathy isn’t some hippie, new-age notion of
employees feeling better at work. It’s about finding
meaning in the everyday tasks we perform. It’s about
attaching ourselves to a vision of something bigger.
It’s about delivering real innovation and impact that
we can be proud of. Isn’t that something that every
business leader and working professional wants
We can transform our lives, our work environments,
and even our company culture into something better,
no matter where we sit in the org chart. I know it’s
not easy. I’m honored that readers are willing to take
this journey with me. I hope that readers get one
thing from this book that can help and be shared
with others: mean people suck, and life’s too short to
i O’Brien, Keith. “The empathy deficit.” Boston.com. October
17, 2010. archive.boston.com/bostonglobe/ideas/
ii Riess, M.D., Helen. “The Science of Empathy.” Journal of
Patient Experience. May 9, 2017. https://www.ncbi.nlm.nih.
iii Executive Summary. “2018 State of Workplace Empathy.”
Businessolver. 2018. https://info.businessolver.com/
iv Harter, Jim. “Employee Engagement on the Rise in the
U.S.” Gallup. August 26, 2018. https://news.gallup.com/
Michael Brenner has been recognized
as a Forbes top CMO influencer, a Top
Business Keynote Speaker by the
Huffington Post and a Top Motivational
Speaker by Entrepreneur. He is CEO
of Marketing Insider Group, where he
has worked with more than 75 brands
in building effective content marketing
and employee activation programs.
Michael is the best-selling author of
3 books including Mean People Suck:
How Empathy Leads to Bigger Profits
and a Better Life, The Content Formula,
and Digital Marketing Growth Hacks.
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