Drive One Direction
11. Teamwork is the foundation of alignment, but you
must answer the question, “What does team mean?”
12. Highly aligned companies dramatically outperform
their fragmented competitors. That is why I call them
I consider these Twelve Principles as “Alignment
101.” You will notice, I use the word “One” a lot. (My
wife says I have a One-Track Mind. Of course, if she
says it, it must be true!) Actually, I use the word “One”
over and over because it is the best word to describe
alignment. It is also the word that virtually every CEO I
interviewed used. Some may find this trite or kitschy.
Some—especially the grammarians and purists—
might find it irritating that I always capitalize it.
Nonetheless, I hope you find these ideas to be One(s)
worth considering. And, if you want to get everyone
in your company driving in one direction, you can
use this road map. Life is too short to work for a
Dave Ramos, author, speaker, and CEO of SHIFTPOINTS, Inc., helps companies unleash the accelerating
power of alignment. He does this through a unique mix of strategy consulting, organizational development,
and executive coaching. Prior to founding SHIFTPOINTS, Ramos applied his passion for alignment in
a broad range of settings, including large global corporations, venture-backed start-ups, and innovative
Would you like to comment?
Leadership Excellence presented by HR.com NOVEMBER 2019 16 Submit Your Articles