Reaching A Younger Workforce
to achieve job satisfaction. Millennials crave a real
purpose, the why behind it all.
That means letting them uncover their goals and
dreams in a creative way. Be clear with the objective,
but open with the solution.
The “why” behind corporate actions is important. I
have found that the best “why” doesn’t come down
from the CEO but is developed by individuals and
teams. This bottom-up approach allows everyone to
connect to the larger purpose in a more authentic way.
3. Engage with Activity
Early in my career, one of the biggest errors I would
make in communication was saying something once.
Not wanting to insult others’ intelligence, nor make
them feel like I’m pestering, I would send an email or
say something in a meeting and then leave it there.
Another leader watched me closely and explained
where I was going wrong. She said that I needed to
stick to my message and repeat it often, in various
methods and settings. It would show consistency and
emphasize its importance. Then, she took it a step
beyond. She explained that if something was really
important, I should develop activities around it. That’s
why off-site team meetings can be turning points.
The culture of an organization is not what you say, but
what you do. If I say that giving to the community is
important, and leave it there, that isn’t enough. But if
we engage employees in an event, wrapping presents
for needy children or cleaning up a neighbourhood
for a day that sends signals that cannot be replicated
with a memo from the corporate office. It’s so
important that I wrote the Leadership Guide to
The Book of Mistakes to allow leaders to engage
in activities with their teams. Talking isn’t enough.
Millennials especially watch actions.
These three steps are important to engage with the
younger generation. I have found that every technique
that works with Millennials also works with all
generations. In fact, I credit the younger generation
with demanding that leaders step up their game,
get to the point, and put actions behind their words.
I continue to learn from them and improve my own
leadership because of their insight. LE
Skip Prichard is the CEO of OCLC, a
prominent leadership blogger, and
the author of The Book of Mistakes:
9 Secrets to Creating a Successful
The Book of Mistakes: 9 Secrets
to Creating a Successful Future
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