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more influential the leader is. Most of what is taught today as “keys” to success are myths. They simply don’t work. Let’s dispel some of those myths. Myth #1. The reigning king of all success techniques is goal setting. Writing down a list of goals paper is critical to our success. We’ve all been taught that if we will write down our goals we’ll be successful. That’s just not true. My research shows that 8 out of 10 things a person writes on a goal list never happens. Everyone has many goals they didn’t finish and many they didn’t even start on. Besides, we all accomplish many things everyday that weren’t written down on paper. Simply stated, goal setting doesn’t create success. The 2 that do happen were Core Desiresã. Myth #2. Motivational speakers are important. How long did you stay motivated after hearing a great speaker? Most people say: “two weeks”, “two days”, “`till I got out of the parking lot”. It’s always a very short time. The conclusion that must be drawn is that, no matter how good they are, motivational speakers have no lasting affect. Myth #3. Self-help books are what will make us all successful. How many do you have in your library? 2? 5? 20? 100? Sadly, most just end up being expensive dust collectors in your library. How many does it take? None. Myth #4. Daily affirmations help make you successful. Do you like people to lie to you? Of course not. Then why is it okay to lie to yourself? It isn’t. But that’s what the concept of daily affirmations asks you to do. Stating hundreds of times that you are out of debt or that you weigh 125 pounds or have an income of $10,000 a month or drive a Mercedes are all lies if they haven’t happened. I have proven that repeating statements like this over and over will not make them happen. People want success so badly they blindly accept whatever a guru says. When these precepts don’t work, they will either try the same thing again with renewed vigor or throw more money into the next seminar, book or technique. What is this vital ingredient that makes people become successful as leaders? What is the component that must be present before excellence in managing an organization can be achieved? Where is the switch to the “Conquering Force”…that power within us all…. to do, have or become whatever we want? Where does the unstoppable drive and strength come from to do that which is unpleasant, hard or way out of our comfort zones? How can you help the people in your organization tap into their own source of inner strength and self-motivation that keeps them persisting and determined to make the necessary character and personality changes required for the level of excellence and success they want and is needed? The answer is uncomplicated. All these things come from this one very essential ingredient -- genuine Core DesiresÓ. A Core Desire is something you want so badly it pierces you to the very core of your heart. Half-hearted doesn’t cut it. When you accurately identify a person’s Core Desire it automatically unleashes the Conquering Force within them. This Conquering Force causes them to have the discipline and ability to overcome all obstacles in their way. Imagine a whole team having the same Core Desire! Mark Twain identified a problem that is the crux of why people don’t succeed. He said, “I can show anybody how to get what they want out of life. The problem is, I can’t find anybody who can tell me what they want.” More recently Earl Nightingale also said, “Today people can become whatever they want. Trouble is, most don’t know what they want.” Most people don’t know how to identify their Core Desires so as a manager or leader you must help them do it because if you don’t, this old Welch proverb will apply to your organization: “The hand will not reach for what the heart does not long for.” This is where clock watchers come from. Everything we want in this life can be measured on a scale from 1 to 100. Core Desires are the100s. If the desire for the end result is a 70 on the scale we’ll get 70% of the way there. Any obstacle that is bigger than the desire will stop us permanently just like a dam does water. There are no barriers at 100 on the scale that can stop you. Any one who succeeds at anything or buys anything does so because it is a Core Desire, at 100 on the scale…and for no other reason. To drill down to a person’s Core Desires ask them this simple question: What do you want that you are not currently getting? As soon as you get an answer, ask this question: If you had that what would it give me that you’re not getting? Keep asking, “What would that give you that you’re not getting.” When you get to their “Core Desire” you will always see them have some kind of emotional experience. They may feel joy. They may feel tremendous peace or assurance and have total confidence that you have hit the proverbial nail on the head. They may even tear up or start to cry. They may just breathe a deep sigh signifying that, “Yes that’s what I really want”. Keep drilling until you hear an emotional connection to what they tell you. Then you know what you need to do to guide them and lead them. Until then you are just guessing and hoping that something you say will hit home and cause interest or you just bark orders expecting them to obey without any reason except that you said so. Once you discover a 100 on the scale they will then automatically be motivated from within to learn and do whatever is required. A 100 on the scale is also the source of discipline and enthusiasm. It also eliminates all procrastination. If you are not getting the results you want in your team, (and in your life) simply acknowledge that you just didn’t want it learn how to get it badly enough. Rudyard Kipling, Nobel Prize winning author said it this way: “If you do not get what you want it is a sign that you did not seriously want it.” With this new understanding of what it really takes to achieve excellence in all aspects of leadership you will be able to increase productivity and results. Identifying and focusing on Core Desires always brings about success. That is a fact of life you can take to the bank. Excellence in leadership and in your personal life is not “out there” in some technique. It is an “inside job” and requires you to know what the people in your organization want so you can lead them to that end result. LE Leadership vs Pushership Jack Zufelt is a popular international speaker and trainer. His Book, The DNA of Success, got him interviewed on 2,000 radio and TV talk shows including The TODAY SHOW and PBS. He has trained some of the largest sales organizations in the world. He was awarded the “Presidential Medal of Merit” by a former President of the United States. He was honored by the US Senate for teaching Americans how to achieve more in their personal lives and their careers. He is listed as a “Who’s Who” of Human Potential Superstars and the “Best of the Best” by Nightingale- Conant. Visit http://jackzufeltspeaks.com/ Connect Jack Zufelt Follow @JackMZufelt Would like to Comment? Please Click Here. 38 Submit your Articles Leadership Excellence Essentials presented by HR.com | 09.2016


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