Fundamental Steps HR Managers Must Take To Improve Hiring
Discover Your “Why” to Become an
Employer of Choice
Your answers will help achieve the next step, which
is a deep look at why your company exists. Having
a clear purpose makes an enormous difference in
becoming an Employer of Choice and recruiting
from the millennial-dominated workforce of 2012.
I’ve had the privilege of working with Simon Sinek,
author of Start With Why: How Great Leaders Inspire
Everyone to Take Action, and I discovered my “why”
is improving lives. That was the foundation of every
business decision we made from that day forward.
●● What are your core values?
●● Are you willing to hire and fire by them?
Practice the ATV Model
Authenticity, transparency, and vulnerability (ATV) are
what drive success for any business today. Leaders
such as 1-800-GOT-JUNK’s Brian Scudamore have
been able to hire A-players after having to fire their
entire staff through this model. “I took ownership and
accountability; people could see that I had made a
mistake,” he says. “I was authentic, I was transparent,
and I was vulnerable. And it paid off in the end
because I’ve built a half-billion-dollar business by
finding the right people and treating them right.”
Becoming ATV with potential employees starts
●● Do you know the hiring landscape? In a candidate
controlled marketplace, don’t lowball
people. Know what the average wage is for the
work you need to be done. Keep track of talent
availability and scarcity, considering how many
candidates in your area are available to fill
●● What’s in it for them? Don’t focus only on wages
and benefits. Consider what millennials want
in the workplace—freedom & flexibility, to work
in teams and to have their voice heard when it
comes to big decisions.
●● Why do people work? Keep in mind that the
top reason people quit a job is because of their
immediate supervisor. Do you have a psychologically
healthy workplace fostering a growth
mindset among everyone?
HR Strategy & Planning Excellence presented by HR.com March 2021 71 Submit Your Articles