Why The Benefits Broker
You Choose Matters
Here’s how to keep your employees celebrating
their 45-year work anniversaries and beyond
By Lesley Lyons
Today, it’s rare for an employee to celebrate a
milestone work anniversary. My friend’s dad
just celebrated 45 years of working at the same
organization. He said as the years went by, he always
found that the next better opportunity came in the
form of a promotion or transfer and never considered
leaving because the company invested in him, his
career, and his life goals.
Employee benefits are more than just a hook to attract
an employee from the outside.
A TechnologyAdvice survey showed 56% of
employees considered benefits “moderately” or “very”
important, and the same amount said they’d take the
perks instead of extra salary.
Organizations need to make sure they’re offering
a competitive benefits package that fits their
employees’ needs without leading the company to
bankruptcy. That’s why choosing the right benefits
broker to help build a sustainable benefits strategy
and to provide the educational and ongoing support
employees need to maximize their benefits is so
We Already Have a Broker
Many organizations stay with the same benefits
broker year after year because they think switching is
complicated, or they have known the person for years.
Benefits are one of the largest expenses a company
has and one of the most important variables in
attracting and retaining employees. As such,
organizations should evaluate their benefits broker —
as they would any other vendor — to make sure
their broker still meets their needs and that they are
providing a competitive package year after year.
When searching for the right broker, organizations
should look for four traits: knowledge, communication,
service, and technology.
Search for Knowledge
Organizations want a broker who understands their
people so they can compile the best benefits package
for their employees. Smaller organizations might find
value in a jack-of-all-trades benefits broker who can
provide a broad knowledge base. Other organizations
Employee Benefits & Wellness Excellence presented by HR.com SEPTEMBER 2019 25 Submit Your Articles