How To Get More Employees To Sign Up For Identity Theft Protection Benefits
Hosting a webinar can put all the information the
employee needs to make their decision in one
easy-to-access place. It also lets you focus solely on
identity theft protection, where other open enrollment
methods might get drowned out by the “bigger”
Conducting a survey can tell you where more
education is needed and it also builds awareness
from the questions you ask.
Open enrollment guide materials can show how
comprehensive your identity theft protection coverage
is. They can also raise awareness of the risks,
dangers, and average costs of identity theft.
Your broker and benefits provider might share
valuable resources, news, and tips throughout the
year in social media, email, print, and possibly even
through existing platforms such as Marketing 365.
Make It Personal
Personal testimony can be the most powerful form
of persuasion. If your identity theft protection benefit
has helped your employees, find ways to share that
Aggregate amounts such as a number of claims,
dollars reimbursed, and year-over-year trends.
Share anonymous thanks and feedback. And if
they’re really pleased with the service, you might
Dani Engelking is the Director of
Platform Partner Architecture at
even find volunteers willing to offer their personal
Another personal touch is to offer an interactive
service like InfoArmor’s Digital Footprint Assessment
where they’ll be able to see at a glance where they
may be vulnerable, and possibly to what degree.
Sharing news regarding privacy issues and breaches
in your industry can also have a strong impact over
time. Anything that can show how real the potential
risks are in the world at large, and how your benefit
could help them fight back confidently, may help you
Awareness is a Long-Term Goal
Whether you offer 365-day enrollment or not, making
employees aware of your identity theft protection
benefit should be an all-year-round campaign. The
problem is too new for most people to be very
knowledgeable, and the solutions are even newer.
We recommend being consistent in sharing
appropriate news and data. Be persistent with your
education efforts. Treat awareness like the long-term
goal it is, and realize that everything you do now
could help bring you one-step closer to next year’s
enrollment goals, too.
This article originally appeared here.
Would you like to comment?
Justine McGraw is the Director of
Account Management at InfoArmor.
Employee Benefits & Wellness Excellence presented by HR.com SEPTEMBER 2019 10 Submit Your Articles